Air Dolomiti Elevates Business Class with Italian Alpine Skincare

Altitude of Indulgence: Air Dolomiti Teams Up with HöbePergh

Come May 2026, Air Dolomiti will elevate its Business Class offering, bringing an exclusive selection of products from Italian alpine skincare brand HöbePergh to travelers in the front cabin. The Verona-based regional carrier, part of the formidable Lufthansa Group, isn't just adding luxury; it's responding directly to a growing demand for holistic well-being, even thousands of feet in the air.

Why the partnership? It’s a deliberate move to transform the often-stressful travel experience into a moment of calm and self-care. HöbePergh, deeply rooted in Italy’s pristine alpine environment, is celebrated for its natural ingredients and sustainable practices. Its philosophy aligns perfectly with what today’s discerning traveler wants: to maintain their routine and feel refreshed, no matter the journey’s length. Passengers will find an assortment designed to soothe and invigorate, bringing a touch of the Italian Alps' therapeutic properties onboard.

A Touch of Alpine Wellness in the Skies

For Air Dolomiti, whose network primarily connects Italian cities with major German hubs, this move underlines a strategic focus on the premium passenger experience. Partnering with a brand like HöbePergh, known for quality, naturalness, and Italian craftsmanship, adds a distinctive flair to their service. It’s a smart move in a competitive market, where airlines constantly seek unique ways to differentiate their premium cabins beyond just comfortable seats and fine dining.

This isn't merely a distribution deal. Instead, it represents a shared vision between two Italian entities — one soaring through the skies, the other harnessing the power of nature. They're both committed to delivering excellence and a sense of refined indulgence. Business Class travelers aren't just looking for efficiency anymore; they're after an experience that stretches from the lounge right through to their destination. Offering HöbePergh’s unique alpine skincare sends a clear signal: Air Dolomiti understands this evolving expectation, promising a more relaxing and rejuvenating journey for years to come.