Minor Hotels Breaks Into Hanoi With New Avani+ Property

Finally Leaving the Beach Behind

Minor Hotels is finally making a move on Hanoi. Up until now, the group kept its footprint firmly planted along Vietnam’s coast, building a business almost entirely on resort retreats and beach hideaways. That strategy worked well to establish the brand. But staying out of the country's corporate engines meant leaving real money on the table, especially with business travel and city breaks surging across the region.

Planting a flag in the capital changes the playbook. This isn't just about dropping another pin on a map; it's a clear pivot toward high-density urban hubs. Anyone following how major hotel groups scale across Southeast Asia could see this move coming miles off.

310 Rooms, Four Years Out

The new project will open under the lifestyle-focused Avani+ banner, dropping 310 rooms into a market that doesn't forgive boring hotels. It's an ambitious scale for a Hanoi debut. The city is already packed with legacy luxury operators and aggressive homegrown chains, meaning Avani+ will have to rely hard on its usual strengths: clean modern design, active social spaces, and local touches tailored for corporate travel and weekenders alike.

Guests won't be checking in anytime soon, though. Opening day isn't slated until 2028. That gives developers much-needed runway to navigate Hanoi's bureaucratic red tape and fast-shifting skyline. For loyalty regulars used to the brand's coastal spots, it finally adds a reliable urban anchor right in the capital.

Vietnam’s tourism sector is having an extended run. Airlines keep adding direct long-haul routes, and foreign visitors are pouring into both Ho Chi Minh City and Hanoi in record numbers. Minor bringing Avani+ into the capital raises the bar for everyone else, proving that resort heavyweights can't afford to ignore city centers anymore.

Expect competing hotel groups to accelerate their own downtown pipelines in response. The scramble for prime Hanoi real estate isn't going to cool off. By the time those 310 rooms welcome their first guests in 2028, they'll land in a far sharper market than the one standing today. For travelers, that just means better choices where they matter most.