Aviation Business
Groups, Alliances & Concepts
Individual airline case studies live on the Strategy page. This page is the rest of the picture — the holding companies that own multiple airlines at once, the global alliances that connect airlines that don’t share an owner at all, and the core strategic concepts that explain why airlines make the choices they do.
Airline Groups
Holding companies that own several distinct airline brands — how the acquisitions happened, and why each brand and its livery survives intact.
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Lufthansa Group
Five national carriers, one owner — and why none of them share a livery.
IAG
Why one company owns British Airways, Iberia, Vueling and Aer Lingus.
Air France-KLM
A 2004 merger that still runs as two airlines under one roof.
Ryanair Group
Five airlines, one holding company — Buzz, Malta Air and Lauda Europe explained.
Airline Alliances
Star Alliance, Oneworld and SkyTeam — independently-owned airlines that share codeshares, loyalty benefits and lounge access without merging. Every page shows the full member list, mapped by real hub coordinates.
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Strategy Concepts
The recurring ideas — network design, cost structure, historical lineage — that every individual case study on this site is a specific instance of.
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Hub-and-Spoke vs Point-to-Point
The one choice almost every case study on this site refers back to.
European LCC Margins Compared
Why Ryanair’s margin lead over easyJet, Wizz Air and Norwegian holds.
Southwest → Ryanair Lineage
One Texan playbook, copied deliberately by two European founders.
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The 747 and Mass Travel
Built as insurance against supersonic jets. Ended up doing the opposite.